In case you’ve read up about online marketing and the power of social media, you have undoubtedly heard of the SaaS Review website. This is a website that allows a webmaster to evaluate and rate the performance of their website’s landing page. In addition to providing useful information to customers who are on the web, landing pages are often the very first impression a potential customer has on a website. So, a high-converting landing page is of critical importance to a company looking to expand their business online.
One of the attractions of a SaaS Review website is its integration with many of the leading social media and customer relationship management (CRM) platforms on the internet today. The SaaS application is able to pull information from Twitter, Facebook and Google+ into a single, easy-to-use interface. It provides a means for webmasters to leverage their current social network profiles to promote their business. It allows companies to connect with their existing and prospective customers in new ways, in ways that were previously not possible. Furthermore, a SaaS Review website is able to access the wealth of information from third party partner management software applications like Basecamp, Buffer and Twitter. Thus, a webmaster can view the performance of their partners, identify gaps in service and gain a deeper understanding of how their partners interact with each other on a daily basis.
A review website offers valuable information for both businesses and users. Firstly, this website offers an opportunity to provide feedback directly to the developer of the product or service. Feedback offers the opportunity to identify areas for improvement. Secondly, the feedback provided by users will benefit the development of the product or service. In the case of a mobile app, a review website will provide an opportunity to see how well the mobile user experience has been developed through the application and whether or not it meets customer satisfaction criteria.
Mobile App Development is a rapidly growing area globally. There are literally hundreds of thousands of developers starting every day and it is estimated that there will be billions of installations by the end of the year. Due to this, there is a serious need to utilise input from the top industry players as well as the end users when it comes to formulating strategies for mobile app development. Through a feedback survey tool starting in July this year, we will be able to get an insight into what the customers are asking for. This is a huge opportunity to make improvements before the release!
Partner Programs is becoming increasingly important in today’s market place. Partner programs are one of the major drivers behind the increase in mobile usage across all industries. We currently see over 6 billion dollars being invested in partner programs across all industries in the US alone. The same principle of engagement applies to prm platforms. We need to see our partners succeed, and if we want to be successful then we need to understand how to engage with them.
The biggest benefit of the SaaS review is its focus on the partners themselves. In many regards, we already know that SaaS partners are significant to the overall success of a company. However, we need to understand that the relationship between partners is even more important. Partner programs allow us to reach out and touch a plethora of people, ensuring a loyal following from those who use our products and services.
The ability to develop strategic alliances and partnerships is a very important part of being a savvy SaaS organization. In the case of SaaS, a very clever product-market fit can be achieved if we develop strategic alliances with both App Stores and the mobile operators. The SaaS review explains the need for an organization to understand not only its product-market fit but its partner-market fit as well. Partnering with the right entity can mean the difference between getting off the ground and having a good reputation or getting left behind, losing a great customer base and having to reinvent yourself. This is why building strong relationships with SaaS application development partners is critical.
There are two types of buying in the SaaS Review website. First, there are the buying programs where an organization can buy into a company as a partner. Second, there are the affiliate programs, where an organization can buy into an affiliate’s program and get a percentage of the total sales generated by the program as an added bonus. In either case, the buy-in is always more than one party. Therefore, it is imperative that a strong buy-in is made at the time of signing a contract, otherwise the organization may find itself paying a high price for a poor buy-in.